From the practical point of view, there a lot of implications for using the valuable data you get from your winery visitors. You can have a direct feedback about satisfaction with the service offered:
- positive feedbacks can be used in marketing messages for other potential guests,
- negative feedbacks can be used to make better your service,
- the detailed information about your guests can support to choose the most efficient communication tools,
- knowing the profile of your guests can influence your services delivery (e.g. special needs).
REFERENCES, FURTHER READING
Visit Scotland: Visitor survey toolkit – A guide to conducting a visitor survey in your area.
Alebaki, M. et al. (2015): Developing a multidimensional framework for wine tourist behaviour: Evidence from Greece. Wine Economics and Policy. 4. 98–109.
Charters, S. – Ali-Knight, J. (2002): Who is the wine tourist? Tourism Management. 23. 311–319.
Byrd, E. T. et al. (2016): Wine tourism: Motivating visitors through core and supplementary services. Tourism Management. 52. 19–29.
Wine Market Observatory https://ec.europa.eu/info/food-farming-fisheries/farming/facts-and-figures/markets/overviews/market-observatories/wine_en