Wine is a living organism that is highly altered and affected by the environment and conditions under which it is stored and maintained. Proper transportation, handling and storage of wine are critical to maintaining its quality. All the aforementioned processes will directly affect the taste, color and character of each bottle of wine. This section will address the procedures following the packaging of wine bottles in the winery, i.e. transporting them to the selling place, storing in the selling place, ideal conditions for wine storage by consumers, as well as the actions that could add value to the final product, such as certifications.