The opportunities of experience-based tourism in wine and food sectors

This module highlights the potentials of food and wine within a destination building process, with a specific focus on the agri-food demand trends and the opportunities related to experience based tourism The second part of the module – with the interview to Colin Johnson professor in Hospitality and Tourism Management at San Francisco State University – focuses on the importance of professionalism in the tourism and hospitality industries and on the role that universities could have in the development of these kind of specific skills.