UNIT 5 – ICT for wine promotion

WELL FOOD ACTION Project 2016 (among the partners: UNIVPM)

Aims: improving the food & wine SMEs performance and growth-diversification and enhance sustainable agri-food tourism.

WELLFOOD Platform/APP

To promote and give info about food & wine events, producers and products.

Activities 🡪 Sensory Analysis: scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purposes of evaluating consumer products.

Collaborators: CIAS Innovation (Italian Centre for Sensory Analysis – Matelica)

Aim of the sensory analysis activity:

Make people taste local products; ask them to give a description of the flavours and smells felt while tasting based on a set of given options, make them give a feedback about the product, in order to:

• Deepening the knowledge of the products of a territory
• Creating a new sensory experience
• Collecting new sensory data over a wide scale based on smartphones
• Evaluating local products

REFERENCES

• Cavicchi, A., Frontoni, E., Pierdicca, R., Rinaldi, C., Bertella, G., & Santini, C. (2018). Participatory location-based learning and ICT as tools to increase international reputation of a wellbeing destination in rural areas: a case study. Tourism, health, wellbeing and protected areas, 82-94.
• Google, The 2014 Traveler’s Road to Decision, 2014 <www.thinkwithgoogle.com/research-studies/2014-travelers-road-to-decision.html>.
• Google, I-Want-to-Get-Away Moments: What They Mean for Travel Marketing, 2016 www.thinkwithgoogle.com/marketing-resources/micro-moments/get-away-moments-travel-marketing/
• eMarketers, Mobile Travel Bookings Will Reach 40 Percent of Online Sales in 2017 <skift.com/2017/06/21/mobile-travel-bookings-to-reach-40-percent-of-online-sales-in-2017/>
• Bekele, M. K., Pierdicca, R., Frontoni, E., Malinverni, E. S., & Gain, J. (2018). A Survey of Augmented, Virtual, and Mixed Reality for Cultural Heritage. Journal on Computing and Cultural Heritage (JOCCH), 11(2), 7.
• Bertella, G., Cavicchi, A., Santini, C., Rinaldi, A., Frontoni, E., Pierdicca, R. (2017). Bringing together tourism practices: experiences from the first international student competition on “Place branding and Mediterranean Diet” in Enhancing Sustainable Tourism in Adriatic-Ionian Region through co-creation: the role of Universities and Public-Private Partnerships. EUM.
• Cavicchi, A., Frontoni, E., Pierdicca, R., Rinaldi, C., Bertella, G., & Santini, C. (2018). Participatory location-based learning and ICT as tools to increase international reputation of a wellbeing destination in rural areas: a case study. Tourism, health, wellbeing and protected areas, 82-94.
• Clini, P., Frontoni, E., Quattrini, R., Pierdicca, R., & Puggioni, M. (2019). Archaeological landscape and heritage. Innovative knowledge-based dissemination and development strategies in the “Distretto Culturale Evoluto Flaminia NextOne”. IL CAPITALE CULTURALE. Studies on the Value of Cultural Heritage, (19), 211-235.
• Naspetti, S., Pierdicca, R., Mandolesi, S., Paolanti, M., Frontoni, E., & Zanoli, R. (2016, June). Automatic Analysis of Eye-Tracking Data for Augmented Reality Applications: A Prospective Outlook. In International Conference on Augmented Reality, Virtual Reality and Computer Graphics (pp. 217-230). Springer International Publishing
• How Virtual Reality is Transforming the Travel Industry <https://www.revfine.com/virtual-reality-travel-industry/>
• How Augmented Reality is Revolutionising the Travel Industry <https://www.revfine.com/augmented-reality-travel-industry/>
• Bertella, G., Cavicchi, A., Santini, C., Rinaldi, A., Frontoni, E., Pierdicca, R. (2017). Bringing together tourism practices: experiences from the first international student competition on “Place branding and Mediterranean Diet” in Enhancing Sustainable Tourism in Adriatic-Ionian Region through co-creation: the role of Universities and Public-Private Partnerships. EUM.
• Cavicchi, A., Frontoni, E., Pierdicca, R., Rinaldi, C., Bertella, G., & Santini, C. (2018). Participatory location-based learning and ICT as tools to increase international reputation of a wellbeing destination in rural areas: a case study. Tourism, health, wellbeing and protected areas, 82-94.
• Frontoni, E., Paolanti, M., Puggioni, M., Pierdicca, R., & Sasso, M. (2019, June). Measuring and Assessing Augmented Reality Potential for Educational Purposes: SmartMarca Project. In International Conference on Augmented Reality, Virtual Reality and Computer Graphics (pp. 319-334). Springer, Cham.
• Smart Marca project <https://ubisive.it/smart-marca/>
• Smart Marca app <https://itunes.apple.com/it/app/smartmarca/id14048077904> <https://play.google.com/store/apps/details?id=it.ubisive.smartmarcal=it>ù
• WELLFOOD ACTION <http://vrai.dii.univpm.it/wellfood>