What is Terroir Marche
Terroir Marche is an association of organic wineries in the Marche Region, Italy
The association gathers 18 associated wineries, representing 76 ha of vineyard, 600,000 organic bottles produced, 32 partner-workers and 42 employees
Every year the Association organises a Festival devoted to organic wine, the links with the territory, as land and human relations
The case of Terroir Marche
- Small companies with a tradition of continuity and innovation
- Plural identity made up of differentiated but reticular experiences in their relationship
- Returns- caesuras and re-openings between generations
- Family at the centre of the experience (fathers-children/daughters and new experiences as a couple)
- The dimension of the relationship between nature and culture in the passage between generations (fathers and daughters)
- The theme of family/work balance
To reflect… the richness of experience as a resource
- Choosing to continue the family business: challenges and possibilities
- The relationship between the generations: before and after
- To be women in a “male” sector?
- The reconciliation of family and work in the wine business
- The relationship between business, values and passion