UNIT 3 – Key actors and their interests

The nature of event brings together various individuals and organizations whose involvement is necessary to ensure the successful event. There are several key actors who have crucial interest and impact of any event. The list of stakeholders are the followings (highlighting some impacts and interests):

• local authority

interest: long term positive impact

impact: (+) conditions provided will be sustained

• businesses

Interest: profit-orientation

positive impact: service quality

negative impact: different interests, jealousy, competition

• civic organisation

Interest: resources of organisation

Impacts: (+) moral reward, new attraction

• tourists/consumers: 

              interest – organised for them

Impact: (+) experience

• locals

Material interest: source of income 

Impacts: (-) noise level, mess, rubbish, feeling as second rate citizens in their settlement and (+) also proud to be part of the given culture etc.

Focusing on the event, generally the key actors or players of events are the followings: 

• event participants/ consumers/ visitors – typically they are the “buyers of the event product” who participate on the event for various reasons such as seeking experiences in wineries or in wine regions or learning about wines etc.
• event organizers /event managers – are professional organizers (individuals or companies) who organizes and run events. Event organizers act as liaison between the client and the suppliers. 
• event suppliers/ service providers – providing the goods and services needed for the event. The nature of service suppliers depends on the type of the event, the size of the event and its complexity (eg. whether it needs special services such as sounds and lighting technical professionals) 

• The human resource need of an event needs to be defined for a certain point in time:
  • Quantity
    • Optimum number + stand-by for the different jobs
  • Quality
    • Knowledge
    • Competencies
    • Experiences

Generally, the event team includes the event manager and /or event coordinators, technical staff, other personnel eg. volunteers providing information, etc.. They are responsible for implementing the event.