Like in other tourism business, fulfilling the needs and expectations of guests is of outstanding importance for wine tourism service providers. A satisfied visitor can be turn to regular guest, and can be an ambassador for other potential travellers thanks to the role of word of mouth (or word of mouse) in planning and decision-making. As a summary, to monitor the visitors’ opinion is important because:
- they are fundamental in the service experience (they are part of the experience),
- they are easy to contact, and
- their opinion is relevant.
This module provides an overview of how visitors can be monitored in tourism destinations and at tourism service providers. The module covers information about methodological aspects and also about the suggested content, namely what kind of information gathered can support wine tourism stakeholders operations. From the practical point of view, monitoring should be an integral part of your activities in order to maintain a high quality, competitive and sustainable wine tourism business.