Wine business conducted as family firms (intergenerational transmission and conflicts) and the women contribution to innovating the wine sector seem to be crucial points that could be operationalised as follows:
- The influence of the generational turn from old to new generations in the family wine firms on the relation between tradition and innovation
- The influence of the growing number of women entrepreneurs in this “male dominated” sector.
Author: Prof. Isabella Crespi, University of Macerata (Italy)