The food scares that consumers experienced or even have heard of in Europe or worldwide have triggered changes in purchasing and consumption behavior (Fontes, Giraud-Héraud & Pinto, 2015), pressing for Quality Assurance and the development of Quality Assurance and Certification Schemes to recover or maintain consumers’ trust. Quality Assurance and Certification Schemes specifically for agricultural products and foodstuffs marketed in the EU-27 exceed 440 in number (European Commission, 2016, Kamenidou et al. 2018). In this production- market-consumption frame and specifically in the wine industry, changes have appeared due to extreme competition in the marketplace and consumer attitude changes.
This module introduces to quality certification schemes and specifically to the Geographical Indication (GI) systems for wines as developed and used in the European Union. It also points out the significance for the products with GI, the territory of which the GI of the product has and its use as a marketing tool.
Unit 1 deals with the evolution of quality certification and especially GI products.
Unit 2 reports the laws and regulations regarding GIs
Unit 3 focuses on the definitions of GI wines and its categories.
Unit 4 focuses on the reasons for protecting GI wines
Unit 5 deals with the Pros of GI wines
Unit 6 describes the registration Process for GIs wines and products
Unit 7 presents GI wines in the European Databases
Unit 8 presents the Greek GIs wines